ITAFRICA Home Cinema: Dedicated room = projector.

Not because TVs are bad, but because they cap the experience. If the goal is cinema, not just a really nice screen, projection is still the final step that makes the room believable.

So I’ll throw it back to you slightly differently:

Would you rather build a room that shows movies beautifully or one that makes you forget the room exists at all?
make it more customer-oriented

Here’s a more customer-oriented, benefit-driven version—focused less on ideology and more on how the customer feels and what they gain:

If you’re building a dedicated theater room, the display should reward all the effort you’ve already put in, not limit it.

Yes, today’s TVs are bigger, brighter, and easier than ever. They’re fantastic products. But in a purpose-built theater, a TV still introduces compromises that directly affect your experience.

First: dialogue placement.

With a TV, speakers can’t sit behind the screen. That means voices come from below or around the picture instead of from the actor’s mouth.

With a projector and an acoustically transparent screen, dialogue comes exactly from where it should—from the image itself. The result is clearer speech, better realism, and less listening fatigue. Most clients say this is the first thing they notice and the hardest to give up afterward.

Second: immersion.

Even very large TVs require you to sit unusually close to feel truly enveloped. In a typical seating layout, the experience still feels like watching a movie.

Projection changes that. A properly sized screen fills your field of view so completely that the screen disappears. Characters feel life-sized. Scenes feel physical. You’re no longer aware of the room—you’re inside the film.

And because this is a dedicated space, the usual projector concerns don’t apply:

• Light is controlled
• Seating is optimized
• Acoustics are treated

The system is calibrated for accuracy, not showroom brightness

You’ve already invested in the things that matter most: comfort, sound quality, and atmosphere. Choosing projection simply allows the display to rise to the same level as the rest of the room.

So the real question becomes: If you’re going to build a room meant solely for movie nights, family premieres, and unforgettable experiences… why stop just short of full immersion?

If it were your room, built only for cinema, would you rather have the convenience of a TV, or the experience of a true theater?